Tuesday, May 10, 2011
HAIR CREME: SUPREMELY GENTLE AND LIGHT, TO SMOOTH AND POLISH YOUR LOOK. VERSATILE TOO, HAIR CRÈME CREATES SMOOTHNESS WHEN YOU BLOW-DRY IN, OR SIMPLY RUN THROUGH DAMP HAIR FOR A SOFT AND SEXY SLEPT-IN LOOK.
DIRECTIONS: RUN A LIBERAL AMOUNT THROUGH DAMP HAIR TO CREATE THE SLEPT-IN LOOK, OR BLOW-DRY IN FOR ULTIMATE SMOOTH CONTROL. WHEN APPLYING START AT ENDS AND WORK UP, STAYING AWAY FROM SCALP.
Monday, May 9, 2011
For seven seasons Nick was the hair stylist on TLC’s What Not to Wear, and has a long history of product development for the likes of Wella and Bumble and Bumble, before creating his own line, which is now used professionally at ARROJO studio, a multi-award-winning New York City hair salon synonymous with excellence and integrity.
ARROJO product is a contemporary, performance-driven concept. At its core is Vitamin B5. The most sophisticated active ingredient (fact) available in hair care, it is proven to moisturize, create shine, anti-oxidize, smooth the cuticle, promote hair growth and cell production, and improve scalp circulation. Vitamin B5 adds strength and vitality, fullness, body, and sheen for all people, and for all types of hair.
What truly sets this brand apart, however, is its modern-day versatility. In alignment with a desire to make hairstyling personalized, creative and fun, there is a shampoo and conditioner combination for every hair type, while each styling product is purposely made to have cocktailing potential, multi-functional uses, features and benefits.
Modern, functional, fashion-forward, ARROJO product empowers each person to find the freedom to create beautiful shape and style.