Wednesday, September 28, 2011
At the event, Nick Arrojo and Gerard Scarpaci, two pioneers of modern creative hairdressing, demonstrated contemporary techniques in scissor and razor cutting, as well as creative and editorial styling. The idea: show the value of proper craftsmanship and creative versatility; inspire with fashion-forward and functional, beautiful, wearable hair; and display techniques stylists can use to feel motivated, and to improve their work with clients on the salon floor.
Happy Monday was a great success and Fresh looks forward to hosting again in the near future! Be sure to check out some photos of the event!
Tuesday, September 6, 2011
Wednesday, August 31, 2011
Tuesday, August 2, 2011
Friday, July 1, 2011
We are sad to announce the departure of a longtime friend and amazing colorist, Ehren Clodfelter. Ehren was an extremely important part of the Fresh family and an invaluable asset to the Fresh team. We would like to wish Ehren the best of luck as he moves forward with his life in New York.
Fresh is aware that it may be hard to adjust from a colorist with whom you are compatible and feel completely comfortable with and we are absolutely prepared to help each and everyone of you transition in the smoothest way possible. In order to provide you with the same FRESH results, Ehren has left behind several recommendations which we will be happy to pass along in the thoughts of offering the same great service he continued to provide you.
We appreciate all of you and hope that you continue with us as part of our Fresh family!
If you have any questions or comments please feel free to contact us!
704-841-2100 or firstname.lastname@example.org.
Tuesday, June 21, 2011
What is Trend Vision you ask ... In this annual competition, stylists choose one of the trends created by Wella Professionals trend forecasters and by Global Creative Directors. Stylists competed in one of two categories:
YOUNG TALENT: Open to hairdressers of 30 years of age or younger, this category honors the best in class interpretation of a Trend Vision 2011 trend that delivers an overall look.
COLOR: The color category is open to stylists of all ages, and recognizes exceptional color work interpreting a Trend Vision 2011 trend.
Monday, June 18th Fresh participated in a Trend Vision 2011 photo shoot, here at the salon! The results were amazing! We want to send our best wishes out to all the participants... Nikki Prendergast, Ehren Clodfelter, Jen Spil, Tia Stillwell, and Julia Vittorio. Keep your fingers crossed!!
Check back soon for a sneak peak of some final shots!
Tuesday, June 7, 2011
Tuesday, May 10, 2011
HAIR CREME: SUPREMELY GENTLE AND LIGHT, TO SMOOTH AND POLISH YOUR LOOK. VERSATILE TOO, HAIR CRÈME CREATES SMOOTHNESS WHEN YOU BLOW-DRY IN, OR SIMPLY RUN THROUGH DAMP HAIR FOR A SOFT AND SEXY SLEPT-IN LOOK.
DIRECTIONS: RUN A LIBERAL AMOUNT THROUGH DAMP HAIR TO CREATE THE SLEPT-IN LOOK, OR BLOW-DRY IN FOR ULTIMATE SMOOTH CONTROL. WHEN APPLYING START AT ENDS AND WORK UP, STAYING AWAY FROM SCALP.
Monday, May 9, 2011
For seven seasons Nick was the hair stylist on TLC’s What Not to Wear, and has a long history of product development for the likes of Wella and Bumble and Bumble, before creating his own line, which is now used professionally at ARROJO studio, a multi-award-winning New York City hair salon synonymous with excellence and integrity.
ARROJO product is a contemporary, performance-driven concept. At its core is Vitamin B5. The most sophisticated active ingredient (fact) available in hair care, it is proven to moisturize, create shine, anti-oxidize, smooth the cuticle, promote hair growth and cell production, and improve scalp circulation. Vitamin B5 adds strength and vitality, fullness, body, and sheen for all people, and for all types of hair.
What truly sets this brand apart, however, is its modern-day versatility. In alignment with a desire to make hairstyling personalized, creative and fun, there is a shampoo and conditioner combination for every hair type, while each styling product is purposely made to have cocktailing potential, multi-functional uses, features and benefits.
Modern, functional, fashion-forward, ARROJO product empowers each person to find the freedom to create beautiful shape and style.